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Inauguran hotel con forma de guitarra en sur de Florida

Hollywood (United States), 24/10/2019.- A view of the world's first guitar-shaped hotel on the opening day at Seminole Hard Rock Hotel & Casino Hollywood, Florida, USA, 24 October 2019. The hotel features a spa, meeting and convention space, and an entertainment venue, following a US dollar 1.5 billion expansion. (Abierto, Estados Unidos) EFE/EPA/CRISTOBAL HERRERA

HOLLYWOOD, Florida, EE.UU. (AP) — Parece una guitarra como la que habría tocado Jimmy Page de Led Zeppelin, pero es un hotel iluminado de 137 metros (450 pies) de altura que la tribu seminol quiere que se convierta en un nuevo destino turístico del sur de Florida.


El Guitar Hotel fue inaugurado el jueves en el territorio de la tribu en Hollywood, alguna vez sólo un campamento de casas rodantes y algunas tabaquerías. Es la obra más reciente del imperio Seminole Hard Rock, que incluye el derecho al nombre del estadio en el área de Miami en donde se jugará el Super Bowl del 2020.


“Es realmente algo especial”, dijo Mitchell Cypress, vicepresidente del consejo de la tribu seminol. “Los seminoles ahora son conocidos en todo el mundo”.


Es una incorporación única al paisaje turístico del sur de Florida y ningún hotel en el mundo se le parece. Tiene más de 600 habitaciones y, durante la noche, rayos de luz simularán las cuerdas de la guitarra.

A person walks into the poker card game entrance at the Seminole Hard Rock Hotel and Casino on Thursday, Oct. 24, 2019, in Hollywood, Fla. The Guitar Hotel's grand opening is on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (AP Photo/Brynn Anderson)
Hollywood (United States), 24/10/2019.- A view of the world's first guitar-shaped hotel on the opening day at Seminole Hard Rock Hotel & Casino Hollywood, Florida, USA, 24 October 2019. The hotel features a spa, meeting and convention space, and an entertainment venue, following a US dollar 1.5 billion expansion. (Abierto, Estados Unidos) EFE/EPA/CRISTOBAL HERRERA
Hollywood (United States), 24/10/2019.- A view of the world's first guitar-shaped hotel on the opening day at Seminole Hard Rock Hotel & Casino Hollywood, Florida, USA, 24 October 2019. The hotel features a spa, meeting and convention space, and an entertainment venue, following a US dollar 1.5 billion expansion. (Abierto, Estados Unidos) EFE/EPA/CRISTOBAL HERRERA
CEO of Hard Rock International Jim Allen sits for an interview with the Associated Press at the Seminole Hard Rock Hotel and Casino on Thursday, Oct. 24, 2019, in Hollywood, Fla. The Guitar Hotel's grand opening is on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (AP Photo/Brynn Anderson)
People walk in front of memorabilia from singer Katy Perry at the Seminole Hard Rock Hotel and Casino on Thursday, Oct. 24, 2019, in Hollywood, Fla. The Guitar Hotel's grand opening is on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (AP Photo/Brynn Anderson)
People walk through a retail area at the Seminole Hard Rock Hotel and Casino on Thursday, Oct. 24, 2019, in Hollywood, Fla. The Guitar Hotel's grand opening is on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (AP Photo/Brynn Anderson)
Guitars are on displayed at the Seminole Hard Rock Hotel and Casino on Thursday, Oct. 24, 2019, in Hollywood, Fla. The Guitar Hotel's grand opening is on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (AP Photo/Brynn Anderson)
Mitchell Cypress, vice chairman of the Seminole tribal council stands in front of a guitar display at the Seminole Hard Rock Hotel and Casino on Thursday, Oct. 24, 2019, in Hollywood, Fla. The Guitar Hotel's grand opening is on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (AP Photo/Brynn Anderson)
The guitar shaped hotel is seen at the Seminole Hard Rock Hotel and Casino on Thursday, Oct. 24, 2019, in Hollywood, Fla. The Guitar Hotel's grand opening is on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (AP Photo/Brynn Anderson)
Hollywood (United States), 24/10/2019.- A view of the world's first guitar-shaped hotel on the opening day at Seminole Hard Rock Hotel & Casino Hollywood, Florida, USA, 24 October 2019. The hotel features a spa, meeting and convention space, and an entertainment venue, following a US dollar 1.5 billion expansion. (Abierto, Estados Unidos) EFE/EPA/CRISTOBAL HERRERA
Hollywood (United States), 24/10/2019.- A view of the world's first guitar-shaped hotel on the opening day at Seminole Hard Rock Hotel & Casino Hollywood, Florida, USA, 24 October 2019. The hotel features a spa, meeting and convention space, and an entertainment venue, following a US dollar 1.5 billion expansion. (Abierto, Estados Unidos) EFE/EPA/CRISTOBAL HERRERA
FILE - In this July 9, 2018 file photo, the new guitar tower is constructed as part of the guitar-shaped Seminole Hard Rock Hotel and Casino slated to open next year in Hollywood, Fla. It looks like the guitar Led Zeppelin's Jimmy Page played. But this one is 450 feet (137 meters) tall and is a light-beam hotel that the Seminole Tribe wants to become South Florida's latest tourist destination. The Guitar Hotel's grand opening is Thursday, Oct. 24, 2019, on the tribe's land in Hollywood. It's the latest step in the Seminole Hard Rock empire, which includes naming rights on the Miami-area stadium where the 2020 Super Bowl will be played. (Carl Juste/Miami Herald via AP, File)


En la localidad, las personas se detienen para tomar fotografías y es visible para los pasajeros de aviones que se dirigen a Fort Lauderdale.


El proyecto, con un costo de 1,500 millones de dólares, también tiene un espacio remodelado para conciertos y otros eventos. La primera presentación será el viernes con Maroon 5 y le seguirán artistas como Sting y Billy Joel. Tiene una laguna y piscina gigante, tiendas, restaurantes y, por supuesto, zona para apuestas.


Jim Allen, director de Hard Rock International, dijo que la marca está saturada de guitarras, entonces ¿por qué no hacer un hotel?


“¿No sería realmente genial si pudiéramos diseñar un hotel con la forma de una guitarra?”, recuerda haber dicho Allen. “Antes, éramos más una instalación local. Ahora, tenemos la capacidad de publicitar esto internacionalmente”.


En cuanto a la forma de la guitarra, Allen dijo que su objetivo es que sea genérica y no precisamente la Gibson Les Paul que Page y otros popularizaron, pero agregó que Hard Rock tiene relación tanto con Gibson como con Page, y muchos de los atractivos del hotel y casino son artefactos de Led Zeppelin.


“Cuando presentamos la marca Hard Rock a nivel mundial, literalmente empieza con Jimmy Page diciendo, ‘Fue una idea genial entonces y es una idea genial ahora’”, dijo Allen.

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